How Directories Help Search Engines
How Directories Help Search Engines
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search... Read >
Link Building and Pagerank
Link Building and Pagerank
Links from other pages help increase your site's Pagerank. There are several ways to get inbound links. What follows is a checklist of the most important ways you can get links to your page:
Internal linking
Since Pagera... Read >
Marketing with Articles in High Quality Ezines
Marketing with Articles in High Quality Ezines
Some time ago, I talked about the technique of writing articles to drive traffic to your site. The basic idea behind it was that, by allowing ezine publishers to reprint your articles for free (and by incl... Read >
Turn Your Links Page Into a Topical Directory
Turn Your Links Page Into a Topical Directory
To rank well in the search engines you need incoming links. Search engines consider an incoming link a vote for your page. That link will be more valuable if it comes from a site that is somehow related to... Read >
"About Us" Pages in Small Business Websites
"About Us" Pages in Small Business Websites
The Internet has been heralded as "the great equalizer": on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation ... Read >
Selling Online Using Google Adwords and Affiliate
Selling Online Using Google Adwords and Affiliate Networks
Selling online with minimal investment is now possible thanks to affiliate networks (like Commission Junction or Clickbank) and pay per click advertisers (like Google Adwords). The intention of... Read >
Ebook Marketing Ideas
June 30, 2004
Ebook Marketing Ideas
Selling ebooks is one of the most lucrative on-line businesses. Electronic delivery means zero logistics costs. Furthermore, tools like autoresponders, shopping cart software, merchant or third party payment servic... Read >
Do You Really Need To Be In The Search Engines?
Do You Really Need To Be In The Search Engines?
Before you spend time and money on search engine optimization, you need to decide if your small business really needs to be in the search engines. It all boils down to answering one basic question: how do... Read >
How to Name and Organize Your Website's URLs
How to Name and Organize Your Website's URLs
One of the main challenges confronting web developers is how to name web pages. Ultimately, naming web pages will depend on the website's architecture (the way individual pages are organized within the site)... Read >
Content Rich, Keyword-Focused Pages: Your Key to S
Content Rich, Keyword-Focused Pages: Your Key to Search Engine Success
An often overlooked fact in search engine optimization is that internal pages can have a dramatic effect in boosting traffic to your site. More often than not, efforts are concentra... Read >
Email Newsletter Format: HTML or Text
Email Newsletter Format: HTML or Text
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text... Read >
Flash Web Design: Pros and Cons
Flash Web Design: Pros and Cons
Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially rel... Read >
The Case for Minimalist Web Page Design
The Case for Minimalist Web Page Design
With the increased affordability of web space and bandwidth, the growing use of high speed modems, and the abundance of implementation technologies like Flash, audio and video, comes the temptation to overuse the... Read >
Automatic Responders (Autoresponders) Basics
Automatic Responders (Autoresponders) Basics
What is an autoresponder? An autoresponder is simply an automated email program that responds to an incoming email automatically, with a pre-written message.
One-time autoresponders
At the beginning, a... Read >
Permission Email Marketing: Single vs. Double Opt-
Permission Email Marketing: Single vs. Double Opt-In
The best and most profitable way you can use Email Marketing is to develop personal one-on-one relationships with your clients and prospects. These personal relationships are the key to the long-term s... Read >
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